OLAPLEX is a luxury haircare brand designed with you in mind. Their patented technology repairs damage within the hair structure, for a smoother, healthier finish, no matter the cause. OLAPLEX is designed for every individual, every hair type & texture, and to help manage every concern.
Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.”
Olaplex’s award-winning hair system is widely recognized as the holy grail of smoothing, strengthening and color-maintaining treatments.